Colette Chandler - Green MarketingColette Chandler

Colette Chandler - Green Marketing

Meet The Experts

About Keyboard Culture

Become KBC Expert

KBC Home

Movies

Podcasts

News

Media

Radio

Home of Green Marketing

About Colette Chandler

Expert Login

Colette Chandler

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace.

How Consumer Trends
Drives Profits
Homestudy Course

Your step-by-step business building program teaching you how to profit from consumer health and environmental (green) trends. Click here to learn more

Worklife Wellness Program

Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
www.marketing-insider.com

Workshops, Seminars
and Keynote Speaking

Think your audience knows the green consumer and the trends driving them? You might want to think again.

Looking for a speaker that has extensive knowledge about green marketing and PR, and is an expert in showing companies how to profit from the green and health trends? Just go to our website and click the "Book Colette" button to secure a speaker that will make your audience think twice if they really know the green consumers.
www.marketing-insider.com

The Marketing Insider, Inc

Contact Colette Chandler

Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

www.marketing-insider.com
www.howconsumertrends
driveprofits.com

Keyboard Culture
Expert Biographies

About Alan Altmann

About Dannion Brinkley

About Kathryn Brinkley

About Ken Blanchard

About John Bradshaw

About Rodney Burge

About Colette Chandler

About Deepak Chopra

About Dr. Art Copes

About Dr. Steven Dell

About Wayne Dyer

About Paula Fellingham

About Valerie Fitzgerald

About Joyce Gioia-Herman

About Al Gore

About Steven Halpern

About Jean Houston

About Cathy and Gary Hawk

About Louise Hay

About Corbett Kroehler

About Dr. Bruce Lipton

About Bo Lozoff

About Dalai Lama

About Dan Millman

About Raleigh Pinskey

About Lori Prokop

About Suzy Prudden

About James Redfield

About Salle Redfield

About Anthony Robbins

About Don Miguel Ruiz

About Dr. Bernie Siegel

About Patricia Sherman

About Jinsoo Terry

About Brian Tracy

About Marianne Williamson

About Gary Zukav

More Keyboard Culture...

Keyboard Culture

Keyboard Culture Experts

Keyboard Culture Media

Keyboard Culture Movies

Keyboard Culture News

Keyboard Culture Podcasts

Keyboard Culture Radio

Feeds

FREE Feeds and
Social Bookmarking
E-Course

Learn all about blog feeds, social bookmarking and other ways to interact with the Keyboard Culture Experts in our FREE e-course

	Email this Blog to Your Family and Friends!

Keyboard Culture
Experts

	Alan Altmann Sales Training
	Dannion Brinkley Hospice, Grief and Life Review
	Kathryn Brinkley Hospice, Grief and Life Review
	Ken Blanchard Business Management
	John Bradshaw Inner Child
	Rodney Burge Marketing Strategies
	Colette Chandler Green Marketing
	Deepak Chopra Mind-Body Medicine
	Art Copes Scoliosis
	Dr. Steven Dell Health and Wellness
	Wayne Dyer Intention and Spirituality
	Paula Fellingham Stay at Home Moms
	Valerie Fitzgerald Working Women
	Joyce Gioia-Herman Future Workforce Trends
	Al Gore Global Warming
	Steven Halpern Meditation
	Jean Houston Global Community and Sustainable Leadership
	Cathy and Gary Hawk Life Purpose
	Louise Hay Spiritual Development
	Corbett Kroehler Global Warming
	Dr. Bruce Lipton Mind, Body, Spirit
	Bo Lozoff Kindness and Rehabilitation
	Dalai Lama Peace and Compassion
	Ken Matthies Healing Stages of Grief
	Dan Millman Life Purpose
	Raleigh Pinskey Branding Publicity PR
	Lori Prokop Keyboard Culture
	Suzy Prudden Healthy Lifestyles
	James Redfield Energy and Intention
	Salle Redfield Energy and Intention
	Anthony Robbins Personal Empowerment
	Don Miguel Ruiz Toltec Wisdom
	Dr. Bernie Siegel Patient Empowerment
	Patricia Sherman Healing is Possible
	Jinsoo Terry Leadership Training
	Jinsoo Terry Multicultural Education
	Brian Tracy Human Potential
	Marianne Williamson Peace and Spirituality
	Gary Zukav Authentic Power

More Keyboard Culture...

Keyboard Culture

Keyboard Culture Experts

Keyboard Culture Media

Keyboard Culture Movies

Keyboard Culture News

Keyboard Culture Podcasts

Keyboard Culture Radio

LOHAS Archives

November 1, 2007

Green, Green Everywhere

It seems everywhere we look these days we see so-called "green" products and services. Many companies are marketing their products and services as green because it's the "in" thing to do. That always concerns someone like me that has been helping companies better understand the trends and effectively marketing and communicating with the consumers driving them--the LOHAS consumer. This consumer has money and a conscience and is willing to spend up to 20% more for products and services they believe in.

I'll be sharing more about how to effectively reach the green consumer as well as strategies and systems that work on my Green Teleseminar November 14th at 7:00 p.m. EST. I'll also be sharing with you what can happen if you practice green just because it's "in." You'll need to register at www.howconsumertrendsdriveprofits.com

Helping You Understand and Profit From Consumer Health and Green Trends

Colette Chandler

More on topics: Green Marketing | LOHAS | LOHAS Consumer

November 3, 2007

Eco-Luxury--An Interesting New Category

Yesterday at 8:30 p.m., my office phone rang (Yes. I did still happen to be in my office). My husband just happened to be in my office and answered the call. He motioned to me that I better take it.

A reporter from Conde Nast magazine was doing a story about Eco-luxury trends and if it really is a trend. Now, I'd normally never do an interview on the spot, especially with lack of sleep, but I am pretty good on my feet (I used to be a spokesperson for various companies) and the reporter's deadline was the next day.

After conducting the interview, I got to thinking about the eco-luxury category and the creation of this new buzz word. It's amazing how this trend started. Eco-travel has been around for years, yet some jet-setters wanted even more than just a physical and emotional experience, they wanted to have a vacation that meant something to them--something that tied into their values. People want to feel good about the purchases they make. And voila...the eco-luxury travel experience.

Continue reading "Eco-Luxury--An Interesting New Category" »

More on topics: Eco Luxury | Eco-Luxury Traveler

November 6, 2007

LOHAS and Green Tools

In 2005 when I approached companies in Ohio about our research, many had no idea what green or the term “LOHAS” was. And, many didn’t even care, except for the more progressive ones such as Cleveland Clinic and Ross Laboratories (now Abbott Nutrition).

Interesting how times have changed when you can barely open the newspaper or watch TV without seeing something related to the green trend. Yet, I am still amazed at how there seems to be a continued lack of understanding on who is driving these trends.

Many companies approach the organics marketplace with the philosophy, “build and they will come,” except it is-- “offer and they will come.” Unfortunately, I wish it were that easy. I regularly lecture, write and consult on this subject matter to help companies, organizations and individuals better understand what it takes to capture this consumer’s pocketbook.

Continue reading "LOHAS and Green Tools" »

More on topics: Greewashed | Grren Marketing | LOHAS

November 8, 2007

Building Your Brand Through PR

In my last post I mentioned building your brand through PR. I thought it would be a good subject to discuss with you. I’ve always believed in practicing what I preach as I’ve been helping clients secure PR, train them how to talk to the media, etc. for nearly the last 15 years.

I spent time doing this for my business as well, but to be honest, it wasn’t until the last couple of years that I really started devoting a lot of my time to it. It’s really not that uncommon, when you have an expertise in something, you often spend more time helping others, than talking about what you do. It happens in the consulting, advertising and PR business all the time.

And it wasn’t until green and LOHAS started becoming more recognizable by companies that I really saw first-hand, the power of PR. Now, I’ve served as a spokesperson, conducted interviews, etc. for years, even before I built my company, but never saw such an explosion of green articles and stories that I could really comment on. So I started submitting articles, speaking, etc. And, was excited to see how quickly I was generating leads from articles on topics that matter most to people—how to reach and understand this green consumer.

Continue reading "Building Your Brand Through PR" »

More on topics: Building Your Brand | Green Marketing | LOHAS

November 20, 2007

Effects of Green Marketing – Part 3—The Overall Marketplace

In order to be successful in achieving positive effects of green marketing, you need to fully understand the consumer and know their attitudes and behaviors as well as know what they buy. I’ll be devoting today’s discussion to just that.

There is a $230 billion marketplace that exists for products and services that meet the needs of consumers who buy based on their personal, social and environmental values. We refer to them as LOHAS (Lifestyles of Health and Sustainability) consumers or consumers who buy green. These consumers are the ones who influence the green marketplace and more of the trends which we will talk about in my next blog.

This marketplace is predicted to grow to $420 in three years and $845 in 2015—just 8 years! It’s obviously a marketplace that you shouldn’t ignore and one that you need to understand if you want to achieve positive effects in green marketing.

Let’s break this marketplace down further so that you can see where your existing or future product or service fits in:

Continue reading "Effects of Green Marketing – Part 3—The Overall Marketplace" »

More on topics: Effects of Green Marketing | Green Marketing | LOHAS

November 22, 2007

Effects of Green Marketing – Part 4—Understanding the Trends

Once you better understand some of the green trends happening in the marketplace, it makes it easier to generate positive effects in green marketing. Amazingly enough, few companies or individuals truly understand or realize some of these trends that can help them achieve these effects.

For example, Ohio, my home state, is an underdeveloped marketplace ripe for education and knowledge. We conducted research in this marketplace with 1100 consumers and used it as a baseline in similar markets in the Midwest, etc.

Some of the trends that are driving consumers to make a purchase in California and Oregon might not be as strong as in Ohio. For example, the trend in staying in a green hotel or B&B or organizing a green tour is not as strong as in other markets such as Maine (where I will be speaking in February).

Why?

Continue reading "Effects of Green Marketing – Part 4—Understanding the Trends" »

More on topics: Green Consumers | Green Hotel | Green Marketing | LOHAS

November 24, 2007

Effects of Green Marketing – Part 5—Know What Drives Them

On a regular basis I see companies trying to achieve positive effects of green marketing by launching a “green” product and expecting consumers to flock to buy their product or service. Unfortunately, it doesn’t work that way.

To achieve positive effects of green marketing, you need to understand the consumer, know their attitudes and behaviors, understand the research and know what drives them. I’ve covered these other topics in my last blog postings. If you haven’t read them, it might help to better understand this discussion.

So what really drives green consumers? Green consumers are driven by their need to be kind to the planet, among other things.

Here are some other things that drives them or makes them tick:

Continue reading "Effects of Green Marketing – Part 5—Know What Drives Them" »

More on topics: Green Consumers | Green Marketing | Positive Effects of Green Marketing

November 27, 2007

Effects of Green Marketing - Part 6 - Know How to Spot Green Consumers a Mile a Way

To fully achieve positive effects of green marketing, it’s critical that you understand the attitudes and behaviors of green consumers enough that you can spot these consumers a mile away. Why? Because once you understand their attitudes and behaviors and know how to spot them, then you’ll know what type of language you need to use to best communicate with them. Using and understanding the language they identify with is one of your first steps to achieving positive effects of green marketing.

I see companies spend numerous dollars and resources trying to attract green consumers and then never training their staffs on how to spot them a mile away and how to best speak to them once they obtain them as customers.

Here are some ways you can know how to spot green consumers:

Continue reading "Effects of Green Marketing - Part 6 - Know How to Spot Green Consumers a Mile a Way" »

More on topics: Green Marketing | Lifestyles of Health and Sustainability | LOHAS | Positive Effects in Green Marketing

November 29, 2007

Effects of Green Marketing - Part 7 - Know How to Spot Green Consumers a Mile a Way

We covered two points of my ten-point system on how to spot LOHAS and green consumers a mile away to achieve positive effects of green marketing.

I’ll continue covering the other eight points:

• Behavior – What behaviors do they exhibit? Someone is not a core green or LOHAS consumer would be likely to practice yoga, eat organic cereal, yet drive an oversized SUV. In my previous blog post, I also mentioned that these consumers often read labels more than other consumer groups making sure that a product meets their values. For food products, they’ll be not only looking for the ingredients, but also why certain products claim certain health benefits. You’ll have to prove it to them. For recyclable products, they’ll demand additional information on how it’s recycled (the overall process), what it is made out of and so forth. Additionally, they are information seekers looking for the bigger story behind products and services to find out how the company supports their ideals and values and if it really what it really claims to be.

Continue reading "Effects of Green Marketing - Part 7 - Know How to Spot Green Consumers a Mile a Way" »

More on topics: Green Marketing. Effects of Green Marketing. Positive Effects of Green Marketing | LOHAS