When I say the term, “greenwashing,” I’m still amazed at how many blank stares I get, especially from people and companies that have green products and services. Some believe that it doesn’t exist and others think it is not something about which they have to be concerned.
Recently, I spoke at an association luncheon. One of the attendees emailed me after the luncheon indicating that she volunteered to write an article on greenwashing within her industry and wanted me to help her put the article together. It was a great opportunity to set the record straight on greenwashing, if it is dangerous—I choose to use the terms, “irresponsible” and “unethical,” and how to avoid it happening. This article is for the promotional product industry. As you know, there has been a wave of green promotional products, so this is quite timely.
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