Colette Chandler - Green Marketing
 

Colette Chandler 

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace. 

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Your step-by-step business building program teaching you how to profit from consumer health and environmental (green) trends. Click here to learn more

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Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
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Think your audience knows the green consumer and the trends driving them? You might want to think again.

Looking for a speaker that has extensive knowledge about green marketing and PR, and is an expert in showing companies how to profit from the green and health trends? Just go to our website and click the "Book Colette" button to secure a speaker that will make your audience think twice if they really know the green consumers.
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Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

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Green Networking Archives

July 31, 2008

Green Networking Anyone?

If you tried to find a green network group even three years ago, they were hard to find, especially in certain cities. Today, you can open up most any business publication and see listings for green network meetings. You can Google green or sustainability network groups in your area. You can join social green network groups online such as the Green Business Facebook Group—I know about this one since they hosted one of my teleseminars.

Let’s face it. Green networking is everywhere. Pretty easily, you could join 20, 30, maybe even 40 different green network groups statewide, citywide, industry wide and globally. As more and more of these groups emerge, it makes you wonder where everyone was congregating before this. Where they just thinking they were one of the few that thought this way?

Continue reading "Green Networking Anyone?" »

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More on topics: Facebook | Green Lodging | Green Marketing | Green Networking | LOHAS

August 2, 2008

Green Networking Meets Real-Time Conversations

In my last blog post, I mentioned the emergence of green networking groups. Really this is not a new phenomenon, but growth within this category. When I thought of the title for this post, I thought of the idea that networking in any capacity really is connecting for a real-time conversation. Normally, we think of this in-person, but it can be virtually as well.

I really see green networking groups as having a great goal of pulling together a lot of like-minded people whether on a personal or business level. These people share stories, conversations, ideas, and work toward the greater good of sustainability for their industry, city, state or so forth depending on the focus of the group.

I have noticed quite a few of these groups popping up in my state, especially citywide ones. What I am surprised by is how challenging it was to find these groups locally. Once I found out the title of the group, then I was able to carry over that title to each city within my geographical area.

Continue reading "Green Networking Meets Real-Time Conversations" »

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More on topics: Green | Green Marketing | Green Networking | Sustainability

August 5, 2008

Green Networking – So Many Choices, So Little Time

This is my third post on green networking. Anytime I see a trend on the rise, I know I need to devote more than one post to it. When you are thinking of joining a green networking or green network group, it is important to choose carefully. Any type of group memberships can be nice, they can also take a lot of time, especially away from you, your business and family. I am still saying I support them, but you need to choose wisely.

Here is how you consider your green networking groups:

1. Are you looking to get involved where you live? Does your business provide a product or service that can be a solution to solving any problem within sustainability on a local level? If so, you may want to think about a local group. Also, if you are looking to get involved from a personal level, a local, citywide group (in the city where you live) is a great place to start.

2. Make sure your goals align with theirs. Anytime you get involved in anything, especially a volunteer organization, you need to visit first to determine if your goals align with the groups. This will ensure you are not wasting your time and theirs.

Continue reading "Green Networking – So Many Choices, So Little Time" »

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More on topics: Green | Green Marketing | Green Network Groups | Green Networking

August 19, 2008

Green Social Networks — A Great Place to Connect With Green Consumers

Some of the top social networks have green components.

Take Myspace.com and Facebook and even LinkedIn. They all have green groups within the social networks that allow you to connect with green and LOHAS consumers.

Social networks, although in their infancy, are a great way for you to personally connect with consumers who may share your values and are looking for information, products and solutions that support their values and lifestyle. The Green Business Facebook has hosted a couple of my teleseminars in the past, offering me a way to extend my message and information to a group of people I may not have otherwise met.

The bonus with a social network is that you can actually get instant feedback from the group members as to if they will participate in a seminar, workshop, etc., and on your products and services. I have also noticed business owners connecting with other business owners on their products and services.

The longer you spend time in the communities, the more opportunity you have to keep these consumers and individuals engaged with your brands. These individuals are looking to learn more about issues, products and solutions that help them live healthier lifestyles.

SRB in their Green Social Networks Report indicated that network members generally interact with brands and social networks in the following ways:

Continue reading "Green Social Networks — A Great Place to Connect With Green Consumers" »

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More on topics: Earth Keepers | EchoDitto | Facebook | Green Business | Green Social Networks | Gren Consumers | LOHAS | Timberland

August 21, 2008

Green Social Networks Part 3

In my last blog post I mentioned the rise of Green Social Networks and the inclusion of them in your marketing and communications plans. There are so many different ways you can make these social networks work for as a part of your green marketing strategy, but before you do that you need to determine what network is right for you.

For instance, if you want to facilitate more interactions and connect with other linkminded individuals you may want to consider what David Wigder calls an Interaction site such as Meetup, freecycle, Do Something, etc.

If you are looking for a site that allows people to share, collaborate and support each other in personal pledges to make their lives and others more environmentally friendly, then you might want to consider what David Wigder calls a Commitment Site – Make me Sustainable, Yahoo Green. Then just make it apart of your green marketing plan.

Affinity sites enable users to share online with users who may want to live a greener lifestyle. Care 2, Gaia Community or Facebook would fall into this category.

Once you decide your target, then it is important integrate social networks into your marketing mix. I know my blog is one of the vehicles I use and I also have just started getting active in various Green groups in LinkedIn. Just make sure you create a green marketing strategy just as if you were using any marketing, advertising or PR vehicle.

Continue reading "Green Social Networks Part 3" »

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More on topics: Green Consumers | Green Marketing | Green Social Networks | LOHAS

November 29, 2008

What's This Green Drink Thing?

Green drinks is a group of which I just became aware in my hometown. From what I understand, this group with international and local chapters are set up in various cities around the world. If you go to the green drinks website, here is what they say:

"Every month people who work in the environmental field meet up for a beer at informal sessions known as Green Drinks.We have a lively mixture of people from NGOs, academia, government and business. Come along and you'll be made welcome. Just say, "are you green?" and we will look after you and introduce you to whoever is there. It's a great way of catching up with people you know and also for making new contacts. Everyone invites someone else along, so there’s always a different crowd, making Green Drinks an organic, self-organizing network.

These events are very simple and unstructured, but many people have found employment, made friends, developed new ideas, done deals and had moments of serendipity. It's a force for the good and we'd like to help it spread to other cities. Contact your local node to get the latest info about coming along.”

Continue reading "What's This Green Drink Thing?" »

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More on topics: Green | Green Drinks | Green Networking | Local Matters

February 7, 2009

Green Meetings on the Rise

As companies continue to look for ways to reduce expenses and minimize their environmental footprint, they naturally turn to their meetings. Greening a meeting is really nothing new, yet it is front and center due to green being top of mind and because it can save dollars. The Green Meeting Industry Council not only holds a yearly conference on this subject, but also has chapters throughout the nation holding their local educational meetings.

This year’s conference, February 24-26 in Pittsburgh, where I will be speaking, is promising to help companies, organizations, facilities and the like understand how to move from sustainability to action. I’ll be speaking on the 26th on the health and green balance and connecting with the consumers and businesses who care most.

My session will help businesses industry the connection between green and health and what consumers and business expect from green meetings. I chose this subject because I find there is often a disconnection between green and health at meetings especially in regard to the food. Businesses may choose to “green” the meeting by not using paper plates or paper napkins yet may never consider that greener foods is local and organic if possible.

Continue reading "Green Meetings on the Rise" »

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More on topics: Green | Green Meeting | Green Meeting Industry Council | Green Trends | Greening the Hospitality Industry Conference | Sustainable

March 7, 2009

Green is Gaining Momentum in Meetings Industry

As I write this blog post, I am attending the Green Meetings Industry Council Conference in Pittsburgh—a conference where I will be speaking tomorrow (as this write this post). This organization is really such a clearing house of information for everything green in the meetings industry. It is no surprise that the current research indicates green is gaining momentum in the meetings industry.

Here is some information I learned while at this conference. None of it shocked me, but merely re-confirmed what I knew…green is gaining in popularity.

• Buyers deliberately avoiding destinations know to have a poor environmental record -79% in 2008 compared to 66% in 2006

Continue reading "Green is Gaining Momentum in Meetings Industry" »

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More on topics: Green | Green Meetings Industry Council

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