Colette Chandler - Green MarketingColette Chandler

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Colette Chandler

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace.

How Consumer Trends
Drives Profits
Homestudy Course

Your step-by-step business building program teaching you how to profit from consumer health and environmental (green) trends. Click here to learn more

Worklife Wellness Program

Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
www.marketing-insider.com

Workshops, Seminars
and Keynote Speaking

Think your audience knows the green consumer and the trends driving them? You might want to think again.

Looking for a speaker that has extensive knowledge about green marketing and PR, and is an expert in showing companies how to profit from the green and health trends? Just go to our website and click the "Book Colette" button to secure a speaker that will make your audience think twice if they really know the green consumers.
www.marketing-insider.com

The Marketing Insider, Inc

Contact Colette Chandler

Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

www.marketing-insider.com
www.howconsumertrends
driveprofits.com

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	Alan Altmann Sales Training
	Dannion Brinkley Hospice, Grief and Life Review
	Kathryn Brinkley Hospice, Grief and Life Review
	Ken Blanchard Business Management
	John Bradshaw Inner Child
	Rodney Burge Marketing Strategies
	Colette Chandler Green Marketing
	Deepak Chopra Mind-Body Medicine
	Art Copes Scoliosis
	Dr. Steven Dell Health and Wellness
	Wayne Dyer Intention and Spirituality
	Paula Fellingham Stay at Home Moms
	Valerie Fitzgerald Working Women
	Joyce Gioia-Herman Future Workforce Trends
	Al Gore Global Warming
	Steven Halpern Meditation
	Jean Houston Global Community and Sustainable Leadership
	Cathy and Gary Hawk Life Purpose
	Louise Hay Spiritual Development
	Corbett Kroehler Global Warming
	Dr. Bruce Lipton Mind, Body, Spirit
	Bo Lozoff Kindness and Rehabilitation
	Dalai Lama Peace and Compassion
	Ken Matthies Healing Stages of Grief
	Dan Millman Life Purpose
	Raleigh Pinskey Branding Publicity PR
	Lori Prokop Keyboard Culture
	Suzy Prudden Healthy Lifestyles
	James Redfield Energy and Intention
	Salle Redfield Energy and Intention
	Anthony Robbins Personal Empowerment
	Don Miguel Ruiz Toltec Wisdom
	Dr. Bernie Siegel Patient Empowerment
	Patricia Sherman Healing is Possible
	Jinsoo Terry Leadership Training
	Jinsoo Terry Multicultural Education
	Brian Tracy Human Potential
	Marianne Williamson Peace and Spirituality
	Gary Zukav Authentic Power

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Green Health Archives

November 1, 2007

Green, Green Everywhere

It seems everywhere we look these days we see so-called "green" products and services. Many companies are marketing their products and services as green because it's the "in" thing to do. That always concerns someone like me that has been helping companies better understand the trends and effectively marketing and communicating with the consumers driving them--the LOHAS consumer. This consumer has money and a conscience and is willing to spend up to 20% more for products and services they believe in.

I'll be sharing more about how to effectively reach the green consumer as well as strategies and systems that work on my Green Teleseminar November 14th at 7:00 p.m. EST. I'll also be sharing with you what can happen if you practice green just because it's "in." You'll need to register at www.howconsumertrendsdriveprofits.com

Helping You Understand and Profit From Consumer Health and Green Trends

Colette Chandler

More on topics: Green Marketing | LOHAS | LOHAS Consumer

November 8, 2007

Building Your Brand Through PR

In my last post I mentioned building your brand through PR. I thought it would be a good subject to discuss with you. I’ve always believed in practicing what I preach as I’ve been helping clients secure PR, train them how to talk to the media, etc. for nearly the last 15 years.

I spent time doing this for my business as well, but to be honest, it wasn’t until the last couple of years that I really started devoting a lot of my time to it. It’s really not that uncommon, when you have an expertise in something, you often spend more time helping others, than talking about what you do. It happens in the consulting, advertising and PR business all the time.

And it wasn’t until green and LOHAS started becoming more recognizable by companies that I really saw first-hand, the power of PR. Now, I’ve served as a spokesperson, conducted interviews, etc. for years, even before I built my company, but never saw such an explosion of green articles and stories that I could really comment on. So I started submitting articles, speaking, etc. And, was excited to see how quickly I was generating leads from articles on topics that matter most to people—how to reach and understand this green consumer.

Continue reading "Building Your Brand Through PR" »

More on topics: Building Your Brand | Green Marketing | LOHAS

November 17, 2007

Effects of Green Marketing — Part 2

In my last blog I discussed knowing your target market to achieve the positive effects of green marketing. This blog I’ll devote to understanding the attitudes and behaviors of this market. Again, these are some of the basics that you’ll need to understand to really achieve these positive effects of green marketing that you desire. Skipping or not understanding one of these steps could get you greenwashed or ignored.

Here are some of the overall attitudes and behaviors to keep in mind:

• They have a higher level of understanding of the term “sustainability” compared to most other consumer segments. I’ll explain in future posts what this means and what it doesn’t mean.

• Understand manufacturers not perfect, yet appreciate the ones making strides to improve the safety and reduce the environmental impacts of their products throughout the life cycle

• They are influenced by brand image, are early adopters (I’ll explain this one later as well), and they are brand loyal

• Consumption of healthy food is the primary way they manage their healthy lifestyle

Some of the top reasons they purchase environmentally friendly products and services are:

Continue reading "Effects of Green Marketing — Part 2" »

More on topics: Green Marketing | The Effects of Green Marketing

November 27, 2007

Effects of Green Marketing - Part 6 - Know How to Spot Green Consumers a Mile a Way

To fully achieve positive effects of green marketing, it’s critical that you understand the attitudes and behaviors of green consumers enough that you can spot these consumers a mile away. Why? Because once you understand their attitudes and behaviors and know how to spot them, then you’ll know what type of language you need to use to best communicate with them. Using and understanding the language they identify with is one of your first steps to achieving positive effects of green marketing.

I see companies spend numerous dollars and resources trying to attract green consumers and then never training their staffs on how to spot them a mile away and how to best speak to them once they obtain them as customers.

Here are some ways you can know how to spot green consumers:

Continue reading "Effects of Green Marketing - Part 6 - Know How to Spot Green Consumers a Mile a Way" »

More on topics: Green Marketing | Lifestyles of Health and Sustainability | LOHAS | Positive Effects in Green Marketing

November 29, 2007

Effects of Green Marketing - Part 7 - Know How to Spot Green Consumers a Mile a Way

We covered two points of my ten-point system on how to spot LOHAS and green consumers a mile away to achieve positive effects of green marketing.

I’ll continue covering the other eight points:

• Behavior – What behaviors do they exhibit? Someone is not a core green or LOHAS consumer would be likely to practice yoga, eat organic cereal, yet drive an oversized SUV. In my previous blog post, I also mentioned that these consumers often read labels more than other consumer groups making sure that a product meets their values. For food products, they’ll be not only looking for the ingredients, but also why certain products claim certain health benefits. You’ll have to prove it to them. For recyclable products, they’ll demand additional information on how it’s recycled (the overall process), what it is made out of and so forth. Additionally, they are information seekers looking for the bigger story behind products and services to find out how the company supports their ideals and values and if it really what it really claims to be.

Continue reading "Effects of Green Marketing - Part 7 - Know How to Spot Green Consumers a Mile a Way" »

More on topics: Green Marketing. Effects of Green Marketing. Positive Effects of Green Marketing | LOHAS

December 1, 2007

Effects of Green Marketing - Part 8 - Know How to Spot Green Consumers a Mile a Way

As we cover the last 5 points of my ten-point system on how to spot LOHAS and green consumers a mile away, I want you to think about how you can incorporate some of these points into your daily operations to achieve these positive effects of green marketing. Knowing them is one thing, but incorporating them is what makes the difference.

• Purchasing behavior – What do they ask for before purchasing a product? What about point-of-purchase (during the actual purchase) or post-purchase? During a purchase they are going to re-examine a product and service to ensure it meets their values and ideals. If you don’t fully understand these, then you’ll want to re-read some of my previous blog postings. Post-purchase, they’ll want to make sure your company’s money is being used for ethical purchases as well as that you support worthy causes thought requiring them to make a purchase first.

Continue reading "Effects of Green Marketing - Part 8 - Know How to Spot Green Consumers a Mile a Way" »

December 6, 2007

Effects of Green Marketing - Part 10 - Know What Influences Them

As in many of my previous blog postings, I have titled them “knowing…” Although many of you may not have thought twice about this, I did this intentionally. Knowing—the act of being in the know—is really the only way to attract and retain the green and LOHAS (Lifestyles of Health and Sustainability) consumer and achieve positive effects of green marketing. That is why this discussion is focused around “knowing” how to reach these consumer groups offline.

If you know, you’re one step closer than other companies who base everything on an assumption—the underlying one being that this consumer group acts, behaves, thinks and makes purchases exactly the same or similar to the general, or mainstream, consumer. This is not the case, as I’ve mentioned previously. Once you read the series of my blog postings, you’ll have a little more knowledge and understand that these green and health-focused consumer groups couldn’t be more different than the mass-market consumer group.

In fact, you don’t even reach them the same way in order to achieve positive effects of green marketing.

Here are some things to consider when reaching them offline:

Continue reading "Effects of Green Marketing - Part 10 - Know What Influences Them" »

More on topics: Effects of Green Marketing | Green Consumer | LOHAS

December 18, 2007

Effects of Green Marketing - Part 15 a – Know How to Sell to Them

Selling to green and LOHAS (Lifestyles of Health and Sustainability) consumers starts from the beginning by gaining knowledge about what these consumers want before they ever make a purchase. If you are not familiar with this, you may want to read my previous threads. This is one of the first steps to achieving positive effects of green marketing.

Let’s start by looking at how your product was produced or manufactured.

Was it produced in an environmentally friendly manner? If so, what was the process and how was it environmentally friendly?

If you are unsure, do your homework. These consumers sure will and it’s the only way you can achieve positive effects of green marketing.

Continue reading "Effects of Green Marketing - Part 15 a – Know How to Sell to Them" »

More on topics: Effects of Green Marketing | LOHAS

January 8, 2008

Defining Green Marketing

I’ve written so many articles on green and LOHAS marketing, that I thought it was time for people to really understand how to define green marketing. You may wonder why now I would be defining green marketing as opposed to defining green marketing in my first blog post.

Now is really the perfect time, especially because there is so much chatter about green marketing in the media.

Green marketing can be defined as marketing your business, brand, product and/or services in an environmentally friendly manner. There are many different ways you can be environmentally friendly or green.

Here are some of them:

Continue reading "Defining Green Marketing" »