Colette Chandler - Green Marketing
 

Colette Chandler 

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace. 


 

How Consumer Trends
Drives Profits
Homestudy Course

Your step-by-step business building program teaching you how to profit from consumer health and environmental (green) trends. Click here to learn more

 Worklife Wellness Program

Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
www.marketing-insider.com

Workshops, Seminars
and Keynote Speaking

Think your audience knows the green consumer and the trends driving them? You might want to think again.

Looking for a speaker that has extensive knowledge about green marketing and PR, and is an expert in showing companies how to profit from the green and health trends? Just go to our website and click the "Book Colette" button to secure a speaker that will make your audience think twice if they really know the green consumers.
www.marketing-insider.com

 The Marketing Insider, Inc

Contact Colette Chandler

Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

www.marketing-insider.com
www.howconsumertrends
driveprofits.com

 

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Going Green Archives

March 25, 2008

Pittsburgh Penguins Green Efforts - What Can You Do?

Recently, I read an article about the Pittsburgh Pirates going green. I have to admit, I didn’t believe it. I thought it was another hyped up story. When I read further, I thought, “okay, they are taking steps to involve consumers in being more environmentally conscious and aware.”

According to a recent news article, here is what they are doing:

  • Recycling program at PNC Park focused on capturing more than 760,000 plastic bottles and aluminum cans that are distributed during the baseball season.

  • One-hundred eighty recyclable containers, throughout the ballpark with the program’s logo. “Green Team” cleaning crews will conduct a sweep of the ballpark to pick up all remaining recyclable goods.

  • Beginning with the 2008 season, both of PNC Park’s concessionaires, Aramark and Levy Restaurants, will be using corn-based beverage cups. The companies will also eliminate most of the non-biodegradable materials they’ve used in utensils, plates, napkins and food carriers.

  • All paper used in the ballpark will be more environmentally friendly.

  • Steps are also being taken to make the ballpark more energy efficient.

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More on topics: Green | Pittsburgh Penguins

March 27, 2008

Focus on the Convertibles — Not the Hard to Convert

My city, Columbus, Ohio is involved in green initiatives like many of the other cities throughout the U.S. and world. Considering Columbus was considered the least sustainable city out of 50 states in the U.S., it only makes sense. I think consumers are ready for it and wanting to learn more so they can get involved.

Of course there are many classes of consumers, we have conducted research, yet what I share below is what I have encountered through personal experiences, not based on our research:

1. Those who understand and what to do more

2. Those who don’t understand green and want to learn more to see how they can get involved

3. Those who don’t understand green and want to learn more, but are unsure how they’re involving will matter, except for global warming.

Continue reading "Focus on the Convertibles — Not the Hard to Convert" »

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More on topics: Green | Green Consumers | LOHAS | LOHAS Consumers

March 29, 2008

Greater Transparency Makes the Difference

As I write this, Starbucks just announced that it Improved its Lattes, Rewards its Customers, Fights Global Warming, etc. As a part of this effort to have greater transparency and dip its toe into the social networking arena—it launched www.starbucksidea.com .

If you go to this site, you’ll see that what Starbucks really wants is feedback for how it is doing overall. And trust me, they are receiving it on everything from being more green to how to offer a better customer experience.

What have they done?

They have become transparent as a corporation—something that I feel is rare, though, on the rise in corporate America. With greater transparency comes real solutions offered by your most precious investment—your customers—the people who make our break your establishment.

Continue reading "Greater Transparency Makes the Difference" »

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More on topics: Green Marketing | LOHAS | Starbucks | Transparency

April 3, 2008

Take Assumption Out of the Equation and Really Know

In my last two posts, we discussed Starbucks latest announcement about its social networking site and its commitment to combat global warming with its “sustainability” seal on its coffee.

I had mentioned that it is confusing to use a seal that most consumers don’t understand. I think sustainability is being used more often today than it was even last year, so the comprehension level has increased, especially in the LOHAS and green arena. Though, I still wonder if people fully understand the complexity of sustainability and why a company would use that kind of seal.

Do you think that people will believe that Starbucks is using it for the greater good or do you think that people will think that it is another tactic by a corporation to appear more green?

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More on topics: Global Warming | Green | LOHAS | Starbucks | Sustainability

April 10, 2008

Thought Leadership—How Did Xerox Do It? Part 2

I’ve devoted my last two blog posts to the idea behind Xerox’s thought leadership positioning. If you didn’t have a chance to read my last two posts, you may want to do so now to make sure you understand this one.

We’ve talked about achieving thought leadership, yet I know companies with smaller budgets will feel that they have financial barriers to achieving it. I think this is the wrong thinking.

Really any company of any size could do the same with a little creativity. Let’s take the travel industry. Couldn’t you talk to consumers about the future of travel and tie in how your product or service is a real solution? Obviously, it would have to be a real solution or this would be considered greenwashing.

So, let’s address one of the areas I addressed in my last blog for you to see how this could work in most industry. I am using the travel industry as an example.

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More on topics: Green | LOHAS | Thought Leadership | Xerox

April 19, 2008

Bike Sharing - New Green Incentive

Bike-sharing programs that have transformed Europeans into two-wheeled travelers are now coming to the U.S, courtesy of Clear Channel Outdoor, an outdoor advertising company.

They’ll launch the country’s first bike-share service in Washington, D.C., next month in partnership with the district’s Department of Transportation. SmartBike DC will initially offer annual subscribers access to 100 bikes at 10 stations in the city’s central business district. Other cities, including San Francisco and Chicago, are eager to follow suit. This was reported in MSN.

Bike sharing is an old concept that really helps ease inner city traffic congestion, curb pollution, and boost physical activity. It’s truly a green concept that most any company can get their hands around, not just Clear Channel.

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More on topics: Bike Sharing | Clear Channel | Green Concept | Green Incentive | Green Trends | MSN

April 22, 2008

Green Computing - Is it What Consumers Want?

 I spent the last day shopping for a computer for my office.

I am looking for a more environmentally friendly laptop that offers the world and is green as well. I want it to be lightweight, yet offer a full-size keyboard, be powerful, yet, be energy-efficient, and so forth.

I’m amazed at how long it has taken me to find something with all of these things. What I am more amazed by is that there is really no site that rates the computers, educates me about my options, etc. There are quite a few sites with educational informational that offer me great advice, yet don’t tell me what to buy.

I would think there would be an opportunity for someone to step into this space and create this type of site. I am sure consumers and business people like me are looking for the same thing and not able to find it. And, they want the computer to be just as good as their less energy-efficient model, yet better on the environment.

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More on topics: Green Computers | Green Computing | Green Products

April 24, 2008

Teleseminar To Share the Latest on Greenwashing

When I say the term, “greenwashing,” I’m still amazed at how many blank stares I get, especially from people and companies that have green products and services. Some believe that it doesn’t exist and others think it is not something about which they have to be concerned.

Recently, I spoke at an association luncheon. One of the attendees emailed me after the luncheon indicating that she volunteered to write an article on greenwashing within her industry and wanted me to help her put the article together. It was a great opportunity to set the record straight on greenwashing, if it is dangerous—I choose to use the terms, “irresponsible” and “unethical,” and how to avoid it happening. This article is for the promotional product industry. As you know, there has been a wave of green promotional products, so this is quite timely.

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More on topics: Earth Day | Green Strategy | Greenwashing

April 26, 2008

Prove it - Use the Precautionary Principle

Often times when I speak, I mention my easy to use system for attracting and retaining green consumers: Get it, Do it, Prove it and Use it. I made it this simple so companies of all sizes could understand the steps it takes to understand green and LOHAS (Lifestyles of Health and Sustainability) consumers. I find the simpler, the better. That is why I want to talk about the Precautionary Principle.

The Precautionary Principle requires you to prove something is safe before it is introduced into products or practices. The idea is to err on the side of caution. It ties in nicely with the “Prove it,” step of my process and supports the theory that it is not enough to say something is environmentally friendly or healthy, you have to prove that it is too.

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More on topics: Green Marketing |