Colette Chandler - Green Marketing
 

Colette Chandler 

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace. 

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Environmental Issues Archives

June 2, 2009

Shell on Trial- How Would You Handle This? Part 1

As I write this blog post, Shell went on trial in New York accused of playing a role in the killing of Nigerian writer and activist Ken Saro-Wiwa. This civil case, which apparently took 14 years to come to trial, will push the idea that companies can be held liable for human rights abuses committed by others abroad. I’m sure that is a tough thing for many companies to swallow.

You can read more about this particular case that was covered in-depth in the Ethical Corporation magazine. They’ll be talking about the alleged evidence that will be presented in Manhattan federal court, of the contact Shell had with the military government of Nigeria’s Sani Abacha before he ordered the execution of nine activists, including Saro-Wiwa, in 1995.

This is not a great position for Shell or any company to be in for that matter.

So how would you handle it? How would you handle publicity of any human rights violation?

Continue reading "Shell on Trial- How Would You Handle This? Part 1" »

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More on topics: Environment | Ethical Corporation Magazine | Green Trends | Human Rights | Ken Saro-Wiwa | Shell

June 4, 2009

Shell on Trial- How Would You Handle This? Part 2

In my last blog post, we talked about Shell being put on trial for in New York accused of playing a role in the killing of Nigerian writer and activist Ken Saro-Wiwa. If you missed our discussion, please click here.

What I wanted to discuss in this blog post is how you handle any type of bad publicity as it relates to your company, especially if you are positioning your brand and company as sustainable and socially responsible.

Being a sustainable company carries with it a degree of responsibility to treat people fairly, be kind to the environment, and be completely responsible as a company and corporation. Responsibility comes in the form of being transparent so that people know you are not trying to make yourself look perfect, but your brand more human—showing your flaws and all. It is easier and more forgivable for issues to come from you versus the media and it puts in less of reactionary position.

Continue reading "Shell on Trial- How Would You Handle This? Part 2" »

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More on topics: Environmental Issues | Green Message | Green Trends | Human Rights | Ken Saro-Wiwa | PR | Shell | Socially Responsible | Sustainable | Sustainable Company

June 20, 2009

FTC to Crack Down on False Green Claims in the US

Has the FTC had it with greenwashing? You might think so since they recently charged Kmart Corp., Tender Corp., and Dyna-E International with making false and unsubstantiated claims that their paper products were “biodegradable.”

If you read some of my previous blog posts, I indicated that I thought we were getting closer to fining companies for false green claims as they do in Europe.

Kmart and Tender have agreed to settle the cases against them; the case against Dyna-E will be litigated. The testimony states that with the recent growth in “green” advertising and product lines, the agency will continue its efforts to ensure that environmental marketing is truthful, substantiated, and not confusing to consumers.

This basically means, get your facts straight and make sure you are truly green before you put it out there for the world to see.

Here is the story on the above retailers and why they were charged:

Continue reading "FTC to Crack Down on False Green Claims in the US" »

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More on topics: Biodegradable | Dyna-E International | FTC | FTC's Green Guides | Green Advertising | Green Claims | Greenwashing | Kmart | Tender Corporation

July 17, 2009

Shell Under Attack — Must Rebuild Trust: Part 1

Sorry for my recent extended absence, my family caught a nasty, week-long bug that everyone had the pleasure of catching causing me to not have the ample time to tend to this blog. My apologies to my loyal readers for not posting for awhile. We’re getting back to business this week.

Shell Oil has been under attack again, the company really cannot catch a break. The focus is on wreaking havoc on the environment, and the livelihood and human rights issues in Niger delta. For those of you who followed some of my previous posts on Shell, they were accused of allegedly being somehow involved in discussions with the Nigerian government around the time of human rights activitist’s, Ken Saro-Wiwa, execution. Shell, settled this suit in June for $15.5 million as a “humanitarian gesture,” versus accepting responsibility for his death, something the company did not believe they caused or with which they were involved. Ken Saro-Wiwa was executed by the Nigerian government for his work on behalf of the people the of Niger delta.

Continue reading "Shell Under Attack — Must Rebuild Trust: Part 1" »

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More on topics: Amnesty International | Green Trends | Ken Saro-Wiwa | Niger Delta | Nigeria | Nigerian Government | Shell Oil

July 18, 2009

Shell Under Attack — Must Rebuild Trust: Part 2

In my last blog post, I talked about the current situation with Shell and the continued criticism it has received from various groups and parties for its alleged human rights violations and environmental damage. At the end of our last discussion, I asked you if you thought Shell was to blame. Should Shell really be in the hot seat?

Let’s look at how they are involved as reported from CSRwire:

• Involved in 11 wind projects in North America and Europe that produce around 1,100 megawatts

• With Shell’s shares in the project at 50%, the company has stated it saves around 1 million tons of CO2 emissions a year compared to what coal-fired plants would release.

Continue reading "Shell Under Attack — Must Rebuild Trust: Part 2" »

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More on topics: CO2 Emissions | Environmental Crisis | Green Trends | Shell | Shell Oil | Sustainability | Transparency

July 21, 2009

Shell Under Attack — Lessons Learned

In my last two blog posts, I talked about Shell being under attack for environmental and human rights violations. If you missed our discussion on this topic, see my previous two posts. It will make it easier to better understand this blog post.

So when you are under attack such as in the case of Shell, what do you do? How do you handle it?

We talked a little about it in the last blog post—creating greater transparency. Let’s discuss it further in this one.

First of all, from a PR standpoint, if you go on trial or are accused of something as large as being involved in an execution, whether you did it or not, an apology for your involvement, especially if there was proof you were involved, is important. Dealing with this issue head-on is important, not just trying to hope other people will not find out about it.

1. First of all, what could you do to help the people who allegedly suffered? Could you set up medical care? Could you contribute and set up projects to offset negative carbon emissions?

2. Acknowledge the situation and talk about it—everyone else is and they’ll jump to their own conclusions. It’s important for you as a company and corporation to tell your side of things, what happened and what you are doing to ensure this situation does not happen again.

Continue reading "Shell Under Attack — Lessons Learned" »

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More on topics: Carbon Emissions | Green Trends | Shell | Shell Oil | Transparency

August 25, 2009

A City’s Sustainability Responsibility

I posted the other day on Twitter (Twitter name:colechan), if a mayor is green yet--most of the city isn't does that equal a mayor who doesn't know how to communicate green or a city that doesn't know how to follow?

What do you think?

I am perplexed when I see this. If you read my last post you’ll notice I really like to get a pulse of a city by seeing and hearing what is happening from the people and events. I’ve seen on more than one occasion a mayor who is a strong shade of green, greening buildings for the state, yet the rest of the city is not completely buying in.

So, how does this happen and how do you prevent it from happening?

Continue reading "A City’s Sustainability Responsibility" »

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More on topics: Green | Green Building | Sustainability

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