Colette Chandler - Green Marketing
 

Colette Chandler 

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace. 


 

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Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
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Contact Colette Chandler

Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

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Ecotourism Archives

March 6, 2008

Ecotourism Trends — Part 1

Since my blog is about green and LOHAS marketing and some of the fastest growing trends, I thought I would devote this post to talking about one of the fastest growing travel trends—ecotourism.

So what is ecotourism? Ecotourism is defined by The International Ecotourism Society (TIES) as “responsible travel to natural areas that conserve the environment and improve the well-being of local people.” These travelers are often called geotourists or ecotourists. We also know them as LOHAS consumers or one of the most common terms, green consumers.

Ecotourism has been around for awhile, The International Ecotourism Society (TIES), was launched as the first ecotourism society. To those who have been in this arena since its inception, or are LOHAS or green consumers and business people, the question is not what is ecotourism, but rather, how do I explain to people why they should care about ecotourism.

For many of the consumers, though, the question still is, “what is ecotourism.” This means that they still do not recognize or understand the term that so many people in the industry throw around. To green and/or LOHAS consumers, most of them understand the terminology, though, not all, depending on where you are located.

Continue reading "Ecotourism Trends — Part 1" »

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More on topics: Ecotourism | Green | Green Marketing | LOHAS | What is Ecotourism

March 8, 2008

Ecotourism Trends — Part 2

If someone told me that ecotourism is thriving in Mexico, I’m not sure I would have believed it. Not that this wouldn’t be possible, but that it wouldn’t be the first place I would think about ecotourism. Yet, there are ecotourism hotels in Mexico as in other parts of the world. Matter-of-fact, some of them are quite impressive and really speak the language of the green and LOHAS consumers.

One particular resort that just contacted me after reading my article in Sustainable Travel International’s newsletter was Playa Viva, a resort and residential community located in Zihuatanejo (see wah tah NAY ho) which is located in the state of Guerrero on the Pacific Coast of Mexico, near Acapulco.

The green resort really sounds quite amazing when you read what it offers on the website. What happened to them is similar to what is happening to many green or non-green resorts and businesses alike, they assume that everyone understands their language.

Now, I want to first say that I have no idea if this green resort wants to attract the mainstream consumer or just green and LOHAS consumers. What is apparent is that they are in the company of other ecotourism hotels in Mexico. I am not sure if they are a resort, residential community or both and I am an informed consumer.

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More on topics: Ecotourism | Ecotourism Hotels in Mexico | Green | Green Resorts | LOHAS

March 11, 2008

Ecotourism Trends — Part 3

We talked about ecotourism in my last two threads discussing what it is and how the terminology is misunderstood. I found it interesting that the phrase, “ecotourism hotels in Mexico,” was one of the most often searched terms relating to green travel or ecotourism.

Today, it’s much easier to find ecotourism hotels in Mexico and other places around the world. You can go to websites such as rezhub.com or Ecohotelsandlodgecollection.com. Literally, you will not have a problem finding these resorts on the web or in magazines related to travel and ecotourism. It’s amazing how quickly we’ve seen this evolve just in the U.S. alone.

When we came out with our research in Ohio in 2005, companies were not ready to discuss green anything, at least not most of them. The cutting-edge ones were ready to take a look, of course. Today, this has changed. It’s the reason that I emphasize the need to be as clear and concise as possible on your website and in your marketing tools about your green resort or green business. People don’t have time to figure it out.

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More on topics: Ecotourism | Ecotourism Hotels in Mexico | Green | Green Resorts | LOHAS

June 10, 2008

Resorts Continue to Compete on Green-Ness

In one of my previous blog posts I mentioned the idea of resorts going green. I am revisiting this topic because I am amazed by how many more resorts have gone green to standards that surprised me.

Amelia Island Plantation is on its way to becoming one of the largest green resorts in the state, according to Green Program Director Bill Di Stanisloa.

According to a recent article, they have made sweeping changes in the way business is conducted there, including the installation of low-flow plumbing in hotel guest rooms, the introduction of starch-based biodegradables for disposable containers and green lighting throughout the property.

Conservation has always been important at the Plantation, Di Stanisloa said. The resort instituted a tree conservation program in 1971 and, according to Public Relations Manager Leigh Coulter Beal, 75 percent of the area's original tree canopy remains in place. This to me was quite impressive especially since some resorts were probably not considering this in 1971.

Other things they are doing to take green even further?

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More on topics: Amelia Island Plantation | Green Consumer | Green Lighting | Green Marketing | Green Resorts | LOHAS

Disclaimer: The entire contents of this blog/website/community are based upon the opinions of the blog expert, unless otherwise noted. Individual articles or comments are based upon the opinions of the respective author. The information on this blog/website/community is not intended to replace a one-on-one relationship with a qualified health care professional and is not intended as medical advice. It is intended as a sharing of knowledge and information from the research and experience of the blog expert and his/her community. Health experts herein encourage you to make your own health care decisions based upon your research and in partnership with a qualified health care professional. The information on this blog/website/community is not intended to replace a one-on-one relationship with a qualified medical professional and is not intended as medical advice. The information on this blog/website/community is not intended to replace a one-on-one relationship with a qualified professional and is not intended as a replacement for legal, business, accounting, financial or other professional advice. It is intended as a sharing of knowledge and information from the research and experience of the blog expert and his/her community. Experts herein encourage you to make your own decisions based upon your research and in partnership with a qualified professional in the area of your need. The information on this blog/website/community is written in general and not intended to replace your one-on-one relationship with a qualified professional and is not intended as professional advice for your personal situation.