I listened to a speech the other day by Steve Waterhouse. I talked about him in another blog post as he obviously made an impact on me. He talked about it being the time of the specialist. Until he said this, I hadn’t really thought about it, but I really believe it to be true.
Times have changed and companies are scared to take risks. They want tried and true practices that work—nothing new or revolutionary. They also want to see that you are a specialist in their area or industry. Now you can take this a little far by asking someone to be a marketing specialist in routers (for computers) or something similar. Anyone who has expertise in marketing in the IT industry would have enough knowledge to be successful.
I’ve worked in a number of industries related to green and health so I could say I have a specialty in healthcare, building, travel and hospitality, retail and manufacturing. I have a very specialized knowledge in the green and health connection and helping companies understand it and make the most of it to reach LOHAS consumers. Those are the areas where I focus the most. So what is your specialty? Where is your area of focus?
I do believe the time of the generalist is over. To survive in this economy, you must specialize and show that you have working knowledge of a company’s area of expertise.
Colette Chandler
Helping You Understand and Profit from Consumer Health and Green Trends
