Colette Chandler - Green Marketing
 

Colette Chandler 

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace. 

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How Consumer Trends
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Your step-by-step business building program teaching you how to profit from consumer health and environmental (green) trends. Click here to learn more

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Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
www.marketing-insider.com

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and Keynote Speaking

Think your audience knows the green consumer and the trends driving them? You might want to think again.

Looking for a speaker that has extensive knowledge about green marketing and PR, and is an expert in showing companies how to profit from the green and health trends? Just go to our website and click the "Book Colette" button to secure a speaker that will make your audience think twice if they really know the green consumers.
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 The Marketing Insider, Inc

Contact Colette Chandler

Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

www.marketing-insider.com
www.howconsumertrends
driveprofits.com

 

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« New Rules for Bloggers as of December 1 | Home | Becoming a Green Change Agent – Part 2 »

Becoming a Green Change Agent – P1

I took a small hiatus from blogging. I do apologize to all of my loyal readers for my absence. Dealing with some personal matters kept me away longer than anticipated.

I’m back and in full swing and devoted this first in January to becoming a green change agent.

When I decided to write on this topic, I conducted some searches on google to see what others thought about just being a “change agent.” Of course, a lot of different thoughts on the subject so I decided to focus on my own. Being a change agent means you are focused on progress and doing what you can to move things forward. So many of us, especially in this economy, live in the past or wallow in situations we cannot control.

I just listened to a workshop at an all day seminar I attended last Sunday by a very insightful man, Steve Waterhouse. His words were that the economy will continue to get challenging and the bottom will fall out again and with that comes problems. And problems need solutions that many of us can provide.

I really love his perspective. It puts you more in the driver’s seat as a change agent than as a victim. What he is talking about is being a solution provider and one that drives changes to happen. I’ll take it one step further and say that change agents know what needs to be changed, why they need to be changed and what action needs to be taken. A good change agent gathers the facts, looks at the pros and cons of every possible solution, then finds the right people to help lead the change and follow through after the change has taken place.

When you add green to the mix, you are talking about leading any sustainability efforts/changes within a company or corporation. I see more people will to be a change agent who is more of a generalist versus a specialist such as a green change agent and we really are living in a specialist’s world today.

Let’s look at this further in my next blog post. What does it take to become a green change agent.

Colette Chandler

Helping You Understand and Profit from Consumer Health and Green Trends

 

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