In my last blog post, we discussed trusting yourself and your green and natural products. We’re continuing this discussion. If you missed this article, scroll down below this post to read it.
Other ideas to know if your product is the problem or it is your perception is to:
A. Look at your competition and see what is selling and what isn’t. Just make sure they are targeting the same audience. It should give you a sense of what customers are buying overall.
B. Survey your customers before rolling out a new product. Before you roll out a new product, unless your customers demand it, test it on them first. Ask for a sample customer group, a focus group of sorts, and tell them you will send them one of your products in exchange for providing feedback. This will save you a lot of time and energy from producing something that won’t sell.
C. Step back and observe the situation, did the customers really indicate they did not like the product or that they are not willing to pay for it right now, they didn’t like the new scent, yet may like some of your other products, aren’t educated enough about what is natural and what isn’t
D. Burt’s Bees did a fabulous job in their marketing of teaching customers how to read labels and what ingredients mean. Could you do the same?
E. Look at creating additional value such as a gift with purchase, gift sets, etc.
Remember that your perception will create your reality. The sooner you get on the road to thinking positively, the sooner you’ll be closer to a sale and a new customer.
Colette Chandler
Helping You Understand and Profit from Consumer Health and Green Trends
