I just returned from 4 days in San Francisco. I love the west coast, but with the reduced number of flights, it seems to take a while these days. I spoke at the WBENC Conference for certified women business owners.
The conference was well-attended, in fact, they ended up with so many late registrations that they ran out of food! I guess it is a good problem to have. Although there numbers were down, they still ended up with close to 2000 attendees from all industries and an exhibit floor packed with corporate vendors. This is another conference that had me wondering if we were really in the midst of a recession. There was an event at every corner — Luncheons, breakfasts, dinners and receptions. From Wine Country receptions to senior executive receptions, food, drinks and deserts were aplenty.
When I was checking out, I spoke with the front desk person at the Hilton San Fran who indicated he had a hard time believing it was a recession as their hotel had been sold out for 3 weeks straight — 2000 rooms.
I spoke on creating authentic green value and received some great questions from the audience members on how to create it and how to get around costs when selling higher priced green projects.
What I and other panel members told them is that if you focus on explaining the importance of why you are doing what you are doing, back it up with stats and numbers, and show them overall results of what others did before you, it is much easier to sell.
I would love to hear from you on how you successfully sell your green services.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
