If you didn’t have a chance to read my last blog post, click here. I’m continuing my discussion on Happy Feet, LLC, the company who is manufacturing one of the first “green mats” for your feet.
This owner really understood that green positioning could be used to her advantage not just from a marketing and selling standpoint, but also as a way to operate. Her company was built on more of a virtual platform as her 20 sales reps were spread out throughout the nation and worked from their homes. Once she realized more about sustainability as a platform for her business, she realized that her mindset and own beliefs really fit in well. She was already operating with a philosophy of good intentions by generously paying her people and going above and beyond for her customers. It was no wonder her business in 3 years time was on a fast track.
I work with all sizes of companies and corporations from small to large. I’m amazed when I run into business owners such as this lady who really get it, especially when it comes to green, and want to embrace this philosophy throughout their organization.
Could you do the same?
How could you incorporate green philosophies and positioning to position your products as superior than your competitors?
Just positioning your products and services as green is often not enough, you really need to embrace the positioning from the top down to get customers to believe your authentically green and worth the extra effort and cost.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
