Colette Chandler - Green Marketing
 

Colette Chandler 

Helping you understand and connect with the green and LOHAS consumer.

Green is in, or so we think. Find out the latest on the green and LOHAS consumer, who they are and how you can tap into this $230 billion marketplace. 

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Just click the "Worksite Wellness" link on our website and we'll help you take your first S.T.E.P. toward understanding and profiting from health and wellness trends. Using our leading market knowledge and insight on consumer health and green trends, we help you better understand and therefore benefit from today's consumer - the one who is influencing these trends.
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Contact Colette Chandler

Westerville, OH 43082
614-776-1416

cchandler@marketing-insider.com

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www.howconsumertrends
driveprofits.com

 

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« Take Some Action | Home | Is Cement Really Green? »

Home Sales Down - Green Improvements Up

Home sales may be down, but homeowners are doing more green home improvements than ever. They may not be updating the whole kitchen, but they are doing the small jobs that count for saving energy and money, such as weather-stripping, caulking those breezy windows, buying CFL bulbs and insulating their bathrooms and water heaters.

Home Depot reports in a New York Times article, that, in addition to green repairs, people are also stocking up on pellet fuel before winter hits.

Could the retail sales of pellet stoves rise as well? I do wonder as I know last year when I looked at pellet stoves, it was still challenging to find them. Only wholesalers and retailers off the beaten path carried them.

Will we see more retailers starting to carry these, 90%+, energy-efficient and environmentally friendly stoves?

Considering the economic conditions, consumers are investing in more energy efficient improvements, and consumers are buying more green appliances, this does seem to fit the trend.

If the retail stores want to be able to keep up with the consumers, then they’ll need to keep one step ahead by starting to tap into these more environmentally friendly trends that are coming.

Consumers today, though, are driving the demand by pushing retailers to offer more environmentally friendly solutions. And, many retailers have stepped up to the plate.

What I expect in the same regard is to see more remodelers going in this direction as well. I know NARI, the National Association of Remodeling, is pushing green solutions as well.

Helping You Understand and Profit from Consumer Health and Green Trends

Colette Chandler

 

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More on topics: Environmentally Friendly Solutions | Environmentaly Friendly | Green Home Imporvements | Green Remodeling | Green Repairs | National Association of Green Remodeling | Pellet Fuel | Pellet Stoves

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