I was talking with a business person the other day at a sales organization. He indicated to me that they only cover surface selling for organizations; they do not go as deep as we do. I cannot tell you how odd I found this conversation.
I found it odd because any type of sales training you conduct needs to be applicable to the current market situation. If an organization just offers a canned presentation, how does a sales person within an organization apply it to the trends in their marketplace? How do they respond to the green trends and allow their clients to use their vehicle to reach these green consumers?
My conversation with this individual became more interesting as he indicated to me that they do not cover “marketing tactics such as green.” I know I must have asked him to repeat himself as I did not think I was hearing him correctly, “marketing tactics such as green?”
Yes. That is what he had said. He really thought that green was just a tactic.
At that point, it really became clear to me that he didn’t understand and a collaborative effort would not be possible. We offer customized, sales training to help companies understand how to sell their green and health products and services, not just tactics.
For those of you that read my blog posts and and newsletters, you often hear me say that green is not a tactic and never should be. There is no green angle, no green message or green tactic that will help you win over consumers unless you make it more than just a tactic.
Consumers and business people are becoming wise to these types of antics. It is why I reinforce transparency with every organization that I work with. The greater the transparency, the more the opportunity to get buy-in from the consumer, buy-in that helps you get the sale.
The more green is considered ‘in,” the more companies will try to make whatever they do a “green” thing. If and when you decide to go down this green path, make sure it is for the right reasons and it is more than just a tactic that consumers can easily see right through.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
