Earlier in my career, I used to advise clients on advertising in various vehicles including yellow pages. I remember asking the yellow page companies at that point (5-8 years ago) if there were any “green” or “LOHAS-type” headings or categories in which to feature my clients’ products and services.
At that time, there was nothing, at least in my marketplace. Boy, times have changed. I came across a company called Green Directories that actually is a green yellow page directory. And they are not the only one, type in “green online yellow pages” in any search engine and you’ll see the environmental yellow pages and the sustainable yellow pages. Co-Op America also offers a green vendor directory as a member.
As you have read what I have said before, it really is easier than you think to tap into the green and LOHAS consumer despite what you might read. We help companies do just this by creating the right strategy, with the right message and using the right vehicles. I even created a Homestudy Course for smaller companies needing to understand how to effectively communicate their value and market to these consumers easily, www.howconsumertrendsdriveprofits.com
Green directories are a great start and a tool that can be used. Online green communities can help you take things one step further by allowing you to connect with like-minded companies and individuals who want to buy from companies who share the same philosophies. Take the time to get to know these online directories and tools and be one step closer to reaching these consumers with your message. Be one step closer to truly getting what it means to be green in the way you market.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
