In my last blog post, I talked about green jobs and how the timing is right to create more jobs especially related to the environment.
What I want to talk about in this post is timing.
The Natural Resources Defense Council and the Blue Green Alliance knew the timing was right to launch their Green jobs for America campaign. They knew this because they were aware of environmental climate and consumer awareness was on the rise. Had they tried to launch this type of campaign even a year earlier, in these same states, I am not convinced it would have succeeded. Why? Because the awareness wasn’t there from a consumer or business standpoint—at least not to the level it is today.
To be successful in any effort, timing is critical and when you are creating green initiatives, timing is even more critical. People need to be aware that there is a need for a specific green solution and that you will offer a solution that works. A solution that is not just about being green. A solution that really works to help solve a problem in a way that minimizes their and your carbon footprint.
There is a need for a lot of education and information on green products and services as solutions. There is also a need for consumers to understand how one solution differs from another. Even more so, there is a need to make consumers aware that the solution that you offer is right because it is the right solution, not just because it is green. Being a green solution is a bonus — the icing on the cake.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
