In my last three posts, I talked about the importance of front-line training for your staff to more effectively communicate your environmentally friendly (green) efforts. Whether you are a hotel, B&B, retailer, medical office or any other type of business, this would apply.
Your front-line people could be the receptionist, secretary, cashier, scheduling person, manager, concierge, front-desk staff, etc. It really doesn’t matter who is on the front-line, it only matters that you teach them how to understand what you are doing that will attract green and LOHAS consumers and keep them patronizing your facility or place of business—buying your products and services.
I just met with the corporate health and wellness department of a hospital today. Initially when we spoke about training, they thought that they should only include their sales people, then realized that everyone needed to be trained to better understand the consumers, how to approach businesses with their health and wellness solutions, how to best present the information, etc.
They even decided to include their managers knowing how important it was to train everyone on how to be more successful in selling their products and services to healthier, environmentally friendly consumers and business people alike.
Once we complete this training, we’ll be helping them more effectively package their health and wellness products and services to this growing, healthier population including green and LOHAS consumers. This really is the next step in being successful marketing in this green and LOHAS arena—knowing how to communicate what you are doing to your guests.
We’ll examine this topic further in my next post.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
