In my last post, I talked about the importance of training your front line people to understand the green and LOHAS consumer. Since this is such an important subject, I’m continuing it in this post.
Once you truly understand green and LOHAS consumers, then think about what you are doing that fits in with their values and philosophies. What would keep them coming back to your facility and/or buying your products and services?
• If you serve food and beverages, are their some healthy eating options, especially organic and localized food choices?
• Are you operating in an environmentally friendly manner? Wind turbines, solar energy, low-flow toilets and shower heads (if you have that type of facility), composting, etc.?
• Are you using environmentally friendly products in your facility? Think about the soaps, lotions, hair items (if you provide them) cleaning supplies, water, etc.
• Do you use at least 30% recycled, post consumer waste paper and only when necessary? Do you print with soy-based inks?
• Are the issues your company supports, available for reading or something your staff knows and can discuss if prompted by a customer?
• If you have a facility that people frequent, do you offer reading material that fits their values and lifestyles? Here are some good choices:
Experience Life
Yoga Journal
National Geographic
Body and Soul
Prevention
Utne
Sierra Club
These are some of the many things that you need to ask yourself to make sure you are in-line with green and LOHAS consumer values and philosophies. It is what ensures they are one step closer to staying your customers and not becoming someone else’s customers.
In my next post, I’ll talk about some easy ideas for communicating this to your staff.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
