When you define green marketing, you should consider how you can define green marketing both internally and externally.
Let’s focus now on the internal aspects of green marketing.
We all know the word “definition” means: to provide a thorough description of. Paired with “green marketing,” I am referring to how you provide a description of your green marketing efforts internally and externally.
This could be accomplished in a multitude of ways just from an internal perspective.
Think about:
Communication – What form of communication do you need to use to more accurately define your green marketing efforts internally? Is it better to communicate via word-of-mouth, a newsletter, an email, a meeting, signage, etc. Think about it. If you are trying to communicate your green marketing efforts, would it really be best to hang a lot of signs throughout your office? Unless it’s absolutely necessary, I would think so.
Visually – What types of images could you use to define green marketing internally?
Medium – What is the best medium to use to define green marketing internally? Is sending out a hard copy of a newsletter really the best way to define your green marketing efforts or does email serve you better?
Frequency – If people are new to green marketing efforts, you’ll want to be sure to consistently define green marketing for them by showing them ways you are marketing green internally (and externally)
Venue – Is there a better venue than others to define your green marketing efforts? If you choose to hold an offsite meeting or internal event, does the venue truly represent and define green marketing? If you choose to hold your event at a facility that doesn’t practice green in any way, what type of message are you sending internally?
In my next post, I’ll further discuss how to define green marketing internally.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
