There are so many possible ways we could define green marketing internally. In my last thread, I looked at how to define it in your communication, visually, medium, frequency, and venue.
Let’s take a look at some other ways to define green marketing internally that might not be so top-of-mind.
Source – What source are you using to define green marketing internally? Are you using a non-green paper source and a company that prints with chemicals versus soy inks? If so, does this truly define green marketing to your external customers? How about looking for sources that best represent and define green marketing or teaching your existing sources how to be a little greener.
Packaging – What type of packaging do you use and does it really define green marketing? Would you be comfortable putting your green products or services in this package whether it be a folder, box or whatnot? Will people be throwing away the packaging after you present it to them or keeping it? That’s a consideration. Also, don’t forget about the packaging of any of your internal promotional products.
Promotion – What type of internal promotion will you be conducting? Does it really define green marketing and your green initiatives? Is your internal motivational product environmentally friendly? If not, how could you make it better define green marketing and your green efforts, products and/or services?
These are some of the many questions you need to ask yourself about how to really define green marketing internally in order to be successful in the green marketplace. I’ll address how to define green marketing externally in my next post.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
