It’s time to dig even deeper into how we define green marketing and our eco-friendly efforts. If you missed the beginning of our discussion, you’ll want to read my previous posts on this discussion. I’m spending some time addressing another question on how to define green marketing.
Why is it so important for me to define green marketing through all of my communications efforts?
It’s important to green and LOHAS consumers that you understand them—their lifestyles, values and that you’re willing to communicate to them. Transparency is critical to gaining them as customers. This is why you need to define green marketing through all of your communications efforts—both internally and externally.
For instance, if you are looking to communicate to your employees, do you do so through signs, distributing memos or via email?
The more eco-friendly you can be, the better. This truly defines green marketing and the essence of your brand to these consumers. They will notice everything down to how much paper you give them to communicate to them and if it is printed on post-consumer waste stock. This is what it takes to define your green brand and define green marketing to these consumers.
Taking the time to get to know them and communicate in the way they want to receive the information is just smart—it’s what it means to be truly defining green marketing in all of your efforts.
I’ll take our discussion to joint ventures and how to define green marketing in that manner.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
