In my last couple of posts, I looked at how to define green marketing both internally and externally. I addressed everything from visual communication to events. I’d like to take some time to dive deeper into both subjects and address some subjects more in-depth as well as answer various questions I often get asked.
Why is it so important for me to define green marketing internally?
When you define your green marketing efforts you do so by demonstrating how green your brand truly is. The first true experience someone has with your brand may be the moment they step foot into your office or pick up the phone to call you. It’s true that they do get a “sense” of your brand from the moment they see your name and marketing piece or ad. You really drive that experience home when they see how you define green marketing and your efforts internally. Let me give you some examples.
If you are any type of health facility or even any office in general, when someone walks through your door, do you offer them something to drink or eat? If so, what type of cup or plate do you offer it in? Does it truly define green marketing and your brand as being more eco-friendly or as being wasteful?
What about what you offer them? Is it a healthy, organic beverage? Does it define green marketing and your brand as being green?
This is one of the many questions you need to ponder when considering defining your green brand and defining green marketing in general.
I’ll address more questions in my next post.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
