Oftentimes, I have people ask me about the overall positive effects of green marketing, especially because it is the "in" topic these days.
Initially, many companies believe that this is one of the easiest marketplaces to enter and maneuver, when in fact, it's the contrary. It's one of the most difficult and often misunderstood marketplaces. Why? Because many businesses are mislead into believing that securing positive effects of green marketing is as simple as rolling out a “green” product and marketing and advertising that it is green. It’s not.
As I mentioned in previous blogs, the green product has to perform equally or superior than a conventional one just to be considered. Additionally, it’s important to realize that although the mainstream consumer is quite intrigued by green products, they are not too sure how to perceive them. Are they all marketing hype or are they really real? And to get this thinking to the point of a purchase, it takes a lot of the right education and information. You also need to understand how to know their “hot” buttons—something incorporated into your overall marketing, advertising and PR copy.
So, the question remains, what does it take to secure these positive effects of green marketing in a crowded marketplace? I’ll take you through what I believe it takes to secure these effects of green marketing in my upcoming blogs.
Don’t forget to check out my free teleseminar on the 14th of November, www.howconsumertrendsdriveprofits.com
Helping You Understand and Profit From Consumer Health and Green Trends
Colette Chandler
