Yesterday at 8:30 p.m., my office phone rang (Yes. I did still happen to be in my office). My husband just happened to be in my office and answered the call. He motioned to me that I better take it.
A reporter from Conde Nast magazine was doing a story about Eco-luxury trends and if it really is a trend. Now, I'd normally never do an interview on the spot, especially with lack of sleep, but I am pretty good on my feet (I used to be a spokesperson for various companies) and the reporter's deadline was the next day.
After conducting the interview, I got to thinking about the eco-luxury category and the creation of this new buzz word. It's amazing how this trend started. Eco-travel has been around for years, yet some jet-setters wanted even more than just a physical and emotional experience, they wanted to have a vacation that meant something to them--something that tied into their values. People want to feel good about the purchases they make. And voila...the eco-luxury travel experience.
Today, if you search the web, you can find resorts, hotels, etc. that appeal to the eco-luxury traveler. You can also see this category extend into eco-luxury arenas such as fashion (i.e. vegan shoes) and eco-shopping. You'll continue to see future eco-luxury categories, so be on the lookout.
If you want to checkout my interview with Conde Nast, it's supposed to be up Wednesday (Nov. 1, 2007) on their new website, www.portfolio.com
Helping You Understand and Profit From Consumer Health and Green Trends
Colette Chandler
